Facebook admits the Portal could spy on you

19 Octubre, 2018, 19:27 | Author: Gregg Anderson
  • Facebook backtracks, says data from Portal devices may inform ad targeting

The company explained that this new technology could collect data about the users and then utilize the information gathered to target ads. Given Facebook's reputation in handling users' data and recent cases of breach, everybody thought that it is a dumb move by the Zuckerberg owned company. Featuring high-quality speakers to allow flawless streaming from apps like Spotify and is powered by Amazon's Alexa voice assistant.

"Voice Portal built on the basis of the Messenger, so when you call with this device, we collect the same information (duration and frequency of calls), and other gadgets with the Messenger".

"We may use this information to inform the ads we show you across our platforms", the spokesperson continues.

The real question is if there will be a big enough of a demand for the two Portals considering the privacy concerns people have with Facebook. However, the company has taken a U-turn now, and Facebook has said that its video calling device is capable of collecting some "information" that can be used for showing user targeted ads.

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The confusion, apparently, stemmed from the fact that the Portal device itself won't run ads. "The release of Portal was postponed earlier this year due, in part, to privacy scandals surrounding the revelation that the British firm Cambridge Analytica harvested the data of millions of Facebook users to aid the Trump U.S. presidential campaign". The device could also eventually be a natural home for Facebook's video ads, even though it's not putting them on Portal right now.

Do you work at Facebook? The admission also seemingly refuted what Facebook head of devices Andrew Bosworth told Daily Telegraph when Portal was launched.

This gives Facebook a chance to impact the media-dongle market featuring the likes of Google Chromecast, Amazon Firestick, and others.

Tech powerhouses with software and hardware products have a distinct, and nearly unparalleled, advantage in today's competitive market - but will Facebook's users be willing to trust the tech giant enough to allow the Portal into their homes?



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