Mobile relaunches prepaid service with Amazon and Google perks

25 Setiembre, 2018, 00:41 | Author: Misty Newman
  • T-Mobile CEO John Legere introduces Metro by T-Mobile formerly known as MetroPCS

"This makes Metro and T-Mobile more of a continuum rather than two distinct brands", said Roger Entner, an analyst at Recon Analytics, in an interview.

It's a new day in wireless. It goes up to $60 a month with unlimited LTE data and 15 GB of LTE hotspot and at the $60 a month price includes Amazon Prime.

T-Mobile has bolstered its own reputation in recent years, both by offering cost-cutting deals to customers and by improving its network technology.

T-Mobile's rebranding of MetroPCS is aimed at changing the perception of the business among people who equated prepaid with low quality, or did not realize MetroPCS operated on T-Mobile's network, said Tom Keys, president of Metro by T-Mobile, in an interview. Along with this re-branding, Metro is updating its rate plans by replacing its tiered data plans with two main unlimited plans starting at $50 ($60 for the higher-tiered one). T-Mobile says theres a common misconception of prepaid networks in the U.S. market which are synonymous with crappy phones, limited coverage, and bad credit and it hopes that Metro will put these misconceptions to rest. T-Mobile's parent company, Deutsche Telekom, bought MetroPCS in 2013 and merged the two companies.

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Peter Adderton, founder of Boost Mobile, said the rebranding does not change the fact that prepaid and postpaid are different markets, and he called for regulators to evaluate the merger's effect on them separately.

T-Mobile announced that it will rebrand its prepaid service, MetroPCS, as "Metro by T-Mobile" in an attempt to tell customers that the brand is powered by T-Mobile's network.

Metro by T-Mobile's base plan will start at $30 per month with taxes and fees included and offers 2GB of LTE data and mobile hotspot usage from your LTE data. Verizon does have hotspot support across the board, but you won't get unlimited data unless you pay $75 per month.

These new plans will be available beginning next month.


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