Netflix is testing video ads that play between episodes

18 Agosto, 2018, 15:57 | Author: Gregg Anderson
  • Netflix is testing video ads that play between episodes

The company that nearly single-handedly introduced us to binging video has apparently gone decidedly old-school with the latest innovation being tested on its platform.

Netflix provides an easy platform to binge watch content, providing easy navigation to navigate from one episode to the other.

In response to recent outcry at Reddit's Netflix community, which has largely been negative, Netflix's spokesperson indicated to Ars that the company was mindful of "chatter on social channels" but is focused far more squarely on how users interact with these new video ads.

Some Netflix users took to Reddit and Twitter today (via TechCrunch) to complain about this new test feature, which interrupts binge watching sessions by inserting "full-screen videos, personalized to the user, featuring content Netflix would have otherwise suggested elsewhere in its user interface" in between episodes. This does feel a lot like being hit with ads as the general concept remains the same.

News of ads between episodes broke on Reddit, when users began sharing stories of commercials for other shows playing between episodes of shows like Better Call Saul, Rick and Morty, and Bob's Burgers.

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'At Netflix, we conduct hundreds of tests every year so we can better understand what helps members more easily find something great to watch, ' the service said. Neither Rick and Morty nor Bob's Burgers are available streaming on Netflix in the USA, and soon after the reports of unskippable ads broke, Netflix clarified what was going on. Netflix's tests now show personalized video content with recommendations on what to watch next.

'We are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster, ' the service said in a statement to the Verge.

Users do have the ability to skip these video promotions, according to the report, though it presents a minor annoyance forcing viewers to reach for the remote.

However, users do have the option available to skip these promotions. This is all for now, folks. If you want to watch the next episode you need to sit through an ad for a different show.

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