Starbucks eliminará los popotes de plástico para 2020

10 Julio, 2018, 02:54 | Author: Arnold Perez
  • El Medio Ambiente sonríe la razón por la qué Starbucks decidió eliminar las bombillas plásticas

La gigantesca cadena de cafeterías anunció el lunes que eliminará los popotes (o pajitas) de plástico en más de 28,000 tiendas operadas por la compañía y con licencia para 2020.

"La decisión de Starbucks de eliminar popotes de plástico de un solo uso es un brillante ejemplo de la importante función que las empresas pueden desempeñar para frenar el oleaje del plástico oceánico", dijo por su parte Nicholas Mallos, director del programa Trash Free Seas de Ocean Conservancy.

Los clientes en Seattle y Vancouver serán los primeros en tener las tapas sin popotes, comenzando este otoño, con fases de distribución en los Estados Unidos y Canadá que seguirán hasta el año fiscal 2019.

"Para nuestros partners y clientes, éste representa un gran hito para lograr nuestra aspiración global de ofrecer un café sustentable, servido a nuestros clientes de maneras más sustentable", afirmó Kevin Johnson, presidente y director ejecutivo de Starbucks. La tapa también se está probando en las bebidas Nitro en varios mercados incluyendo China, Japón, Singapur, Tailandia y Vietnam.

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Las bebidas frías (café o té helado) serán entregadas automáticamente con la nueva tapa, sin pajita, a excepción de las bebidas de café con hielo y leche, el "frappucino", que tendrá una pajita en papel o en plástico compostable fabricado en base a almidón u "otros materiales duraderos", según Starbucks.

En México se trabajará para que este cambio se implemente lo antes posible, con el compromiso de cumplir este propósito antes de 2020, por ahora, se ha quitado el popote de plástico en todas las tiendas de la República mexicana, sólo se entrega en las bebidas que lo requieren y a petición de los clientes, expuso la empresa en un comunicado.

La medida tiene como objetivo reducir la cantidad de basura de plástico que contamina los océanos, reporta la agencia Associated Press.

"A medida que nos asociemos con Starbucks en iniciativas de reducción de desechos como Next Gen Consortium Cup Challenge y Cascading Materials Vision de WWF, esperamos que otros sigan sus pasos", añadió.

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