If you have this popular phone, you're probably rich
10 Июля, 2018, 12:29 | Author: Misty Newman
The study - a new National Bureau of Economic Research working paper that sought to determine whether U.S. cultural preferences have changed across various groups over time - found that there's a 69% chance to correctly predict that a household is "high-income" based on the ownership of the said device.
A June paper from the National Bureau of Economic Research looking at, in part, common predictors of wealth, found that owning an iPhone is a strong sign that someone is in fact straight ballin'. "Across all years in our data, no individual brand is as predictive of being high-income as owning an Apple iPhone in 2016", the paper reads.
The research says the iPhone being correlated with high income is just a recent trend. After all, iPhones were only introduced in 2007. In 1992, some of the top brands that were associated with wealth in the USA, in no particular order, were Grey Poupon Dijon mustard, Kodak cameras, Kikkoman soy sauce, and Philadelphia Cream Cheese.
Owning an iPhone or iPad is the best indicator that a person is rich. Researchers had a 69.1 percent chance of correctly guessing whether people belonged to the high-income bracket if they own an iPhone.
The iPhone is a luxury product that is usually priced higher than competing smartphones.
With (worrying) reports out of the U.S. that people who shop online using an Apple device can be charged a premium as much as 25 per cent due to the perception Apple fans are less price sensitive comes a new study that suggests that iPhone users are, indeed, richer than their Android-using counterparts. Since the data is from 2016, it doesn't take into account the $999 Apple iPhone X that was released in November 2017. The data included bi-annual questionnaires and information obtained from face-to-face interviews such as household income.
To show you how mobile technology has affected Americans, back in 2004, the top brand that was predictive of high income was Land O'Lakes butter, followed by Kikkoman soy sauce. Their conclusion "runs against the popular narrative of the United States becoming an increasingly divided society", they said. The economists also looked at consumer behavior and social attitudes across demographics.
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