Did Tesla Hit Its Model 3 Production Goal Last Month?

03 Julio, 2018, 02:45 | Author: Arnold Perez
  • 3 sedan its first car aimed at the mass market is displayed during its launch in Hawthorne California

"The self-imposed target was introduced about 6 months ago after Tesla missed its original Model 3 production goal in December 2017".

Tesla is likely to announce production and delivery numbers for the quarter later this week, and investors will watch to see whether the company can keep up its end-of-quarter production speed.

Despite almost meeting the Q2 goal, it's unclear if Tesla can continue producing Model 3s at the same pace or faster moving forward.

Tesla expects more orders for the compact electric vehicle to ramp once more once test drives for the Model 3 start getting offered in Tesla stores in the near future.

"I think we just became a real auto company", he wrote in conclusion. To quickly put another assembly line in place, Tesla built a large tent at the factory site. Amid a cash crunch, Tesla has focused on Model 3 options with sticker prices above $US65,000, as opposed to the more affordable $US35,000 base model, which it has yet to begin building. And, every few months since, the company has said it would meet its 5,000-a-week milestone, only for it to be delayed once again. It was not easy, but it was definitely worth it. Instead, they built a giant tent in just two weeks.

Dave Sullivan, manager of product analysis at the market research firm AutoPacific Inc., wasn't impressed. He predicted the company will have trouble sustaining it because parts suppliers will have difficulty keeping up and bottlenecks will develop in the body assembly and paint shops.

"I think we just became a real vehicle company....", Musk wrote in an ebullient note to employees in response to increasing production. Over time he expects it to rise, though.

Tesla stock finished June with a 20% gain in share price, its best monthly performance in nearly four years, according to Bloomberg.

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Take a walk around Tesla's new "service plus centre" in Auckland.

Short sellers lost over $2 billion in June due to Tesla's rising share price and this latest achievement could buoy the company's shares at market open on Monday. Tesla had stated in the past that they would produce 5,000 Model 3 cars a week by the end of the second quarter of the year. "Their goal is to hit it sustainably with high quality production".

Field came to Tesla in 2013 as a vice president of vehicle programs after a five-year stint in hardware engineering at Apple. Tesla also reaffirms its guidance for positive GAAP net income and cash flow in the upcoming third and fourth quarter, regardless of external challenges such as a weakening dollar and higher tariffs for vehicles imported into China, as well as components that are sourced from Asian economic superpower.

The company had originally meant to hit the target by December past year, but this was then pushed back to the end of the first quarter of 2018 and then delayed again to the end of the second quarter. But he also warned that Tesla was entering at least six months of "manufacturing hell" as it tried to hit the targets. Only the long-range variant, which starts at $49,000, is available to the 450,000 people with Model 3 reservations.

Doug Field, Tesla's second most senior engineer at Tesla after CTO JB Straubel, has been on leave from the automaker since May, but we now learn that he will not be returning at Tesla.

In early April, The Information released a report that claimed there was turmoil at the upper levels of Tesla's management team.

The Model 3 endeavor is widely seen as the project that will make or break Tesla.


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