Bye Bye To The B- IHOP Is Back

10 Julio, 2018, 08:40 | Author: Misty Newman
  • IHOP said on its IHOB Twitter account that the new name was just a gimmick to promote its burgers

IHOP is officially back to its original identity as the International House of Pancakes.

On Monday, it was back on social media, this time to promote a pancake deal tied to IHOP's 60th birthday.

"We'd never turn our back on pancakes (except for that time we faked it to promote our new burgers)", promotional materials posted to IHOP's social media accounts said.

The company announced it was changing its name to IHOb, flipping the "P" around on the last letter of its acronym in a mystery move the restaurant initially wouldn't explain.

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They said it was a way to turn their focus away from breakfast and to its enhanced burger menu.

IHOP will continue to sell both pancakes and burgers.

Despite their relief to learn the name wasn't changing forever, some burger lovers asked that burning question we were all thinking. Before the IHOb campaign, 19% of United States adults said they had talked about the chain in the past two weeks.

A YouGov poll found that 19 percent of adults said they talked about the store in the two weeks before the IHOB campaign, Business Insider reported.

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