Amazon Prime Days sees 35% sign-ups from small towns

20 Julio, 2018, 11:24 | Author: Gregg Anderson
  • Despite a rocky start beset by website outages Amazon has deemed its fourth annual Prime Day a success

A gorgeous streaming device that brings your favorite streaming services to your big screen, the Cube is easily one of our favorite new A/V products on the market.

The company did not provide total sales figures for the event, which was open only to members of its Prime subscription service across 17 countries, up from 13 past year. By about 4:30 p.m., many Prime Day links were working. Last year's Prime Day sale was bigger than both Black Friday and Cyber Monday 2016 for the online retailer with sales growing by 60% worldwide over the previous year.

WHOLE FOODS IN THE MIX: The Seattle-based company is offering Prime members who spend $10 at Whole Foods from July 11-17 a $10 Amazon credit to use on Prime Day.

Specifically, of the 100 million items Amazon sold during the 36-hour event, the "PC and accessories" category accounted for 5 million of them. This pattern will likely continue into 2018, and we expect strong performance for the 2018 holiday season from the winners of Prime Day and the first half of 2018. Additionally, pop-up installations and augmented reality experiences fueled customer excitement in the run-up to Prime Day 2018. Indeed, traffic was so overwhelming in the first few hours of Prime Day that the website was temporarily unavailable. "And photos of employees' pups successfully mitigated some of the negative sentiment around the online retailer's site difficulties".

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For what remains of Prime Day, Amazon is giving 20% off anything in its Warehouse to its Prime members.

Prime Day's hype also means that consumers are adjusting their shopping habits accordingly. The Bose QuietComfort range was worth a full-price buy anyway, but a hefty £150 saving makes them an even more necessary purchase.

Amazon India said it saw a surge in Prime subscriptions from several days before the sale, stating that more new Prime members joined the programme in the one week leading up to Prime Day than any week since the launch of Prime in India.

"If you were planning to find Prime deals to lower the cost of back-to-school (purchases), you're nearly certainly going back to your traditional venue of choice", he said. The short answer is by signing up for Amazon Prime.



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