Tim Cook states 'Privacy is a Fundamental Human Right'

07 Junio, 2018, 02:04 | Author: Misty Newman
  • Tim Cook states 'Privacy is a Fundamental Human Right'

Craig Federighi, senior VP of software engineering at Apple, told a standing-room pack with almost 6,000 software developers at the Worldwide Developers Conference of Apple in Silicon Valley, stated that as the "like" buttons and the "comment" fields on Facebook can be utilized to track the subscriber, so this year Apple is shutting those down. Current CEO Tim Cook strengthened that belief, telling CNN on Monday that the company still values that privacy. It has always been part of Apple's message that compared with fellow Silicon Valley companies, Apple cares the most about users' privacy. MultipleFace ID support feature is significantly useful if you share a device with a family member or iPads in an educational and corporate environment.

New MacOS Mojave and iOS 12 software to be released later this year will also make it harder to use trackers to create "unique fingerprints" by gleaning data about devices being used, according to Mr Federighi.

Cook's comments come in response to a Times report that said Facebook formed data-sharing partnerships with tech giants including Apple and Samsung. He said that the idea to do something like this "is so foreign" to Apple.

This is clearly not Facebook's year.

Apple, kicking off its annual developers conference, appeared to be setting itself apart from Facebook, which has drawn the ire of privacy activists, and even showed how its software could prevent the social network from tracking users on Apple devices.

You can set per-app or overall-usage time limits, manage app access for other users (such as children), set up warning pop-ups when you're close to hitting a preset usage time limit, and more.

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Apple is also limiting what is called "fingerprinting", which is created to allow companies to follow certain device activity from one site to the next.

Apple and Facebook have of course clashed previously.

After shareholders filed a proposal earlier this year that would have urged Apple to do something to help iPhone users limit the time they spend on their devices, the company promised it would do just that.

In January, investors Jana Partners LLC and the California State Teachers' Retirement System, who control $2 billion worth of Apple shares, urged Apple executives to consider the mental health issues of constant device users and to bring into play ways to restrict their use time. The app will track and chart how you use your iDevice and send you weekly reports that will no doubt bum you out.

In terms of measuring the success of the iPhone, "We've never been focused on usage as a key parameter", Cook said.

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