Instagram competes with Youtube, launches IGTV

24 Junio, 2018, 03:26 | Author: Misty Newman
  • Instagram competes with Youtube, launches IGTV

"Since our launch in 2010, we've watched with amazement as the community has flourished and grown", Systrom said in a blog post.

IGTV is a new app and space within Instagram where people can watch long-form (up to an hour), vertical video from their favorite Instagram creators, allowing them to connect more meaningfully. All of the longer videos in the IGTV app will also be available to watch in the main Instagram app. IGTV is different in a few ways. Currently, channels created by new accounts and ones with fewer followers are limited to uploading videos that are 15 seconds to 10 minutes long, but TechCrunch reports that eventually all accounts will be able to upload videos up to one hour long.

Systrom said IGTV is built to be used on a smartphone, and boosts the time for videos from the previous limit of one minute. There is one big twist though - the videos are vertical only. We made it simple, too.

With minimal navigation, users can swipe between the sections "For You", "Following", "Popular" and "Continue Watching". The video hub can also be accessed through the standard Instagram app via a small icon at the top right-hand side of the home menu. Also like TV, IGTV has channels. IGTV is a brand new social platform which is oriented towards bridging the "audiences closer to the creators they love". It also gives Facebook, Instagram's parent company, a fresh channel for advertisers - Instagram already accounts for a growing portion of Facebook's mobile ad revenue.

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Just like the Insta-stories we know so well, long-form videos will play full-screen and vertical. The app will be available or both iOS and Android within the next day or so while the Instagram app proper will receive its IGTV tab before the apps launch. To spur future growth, the company announced a new feature: Instagram television.

This will come as good news to those who felt stymied by the small files Instagram was allowing to be shared on their service previously. And when you open up the app, video is going to start playing right away.

IGTV is essentially a video platform, similar to YouTube, where each creator has their own channel which users can choose to follow to stay updated on.

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