IHOP changes name to IHOb, 'b' stands for burgers

12 Junio, 2018, 01:31 | Author: Arnold Perez
  • IHOP reveals the mystery of IHOb

"We're flippin' from pancakes, pancakes, pancakes to burgers, burgers, burgers", the company announced on Monday, announcing the shift that it teased by mentioning a looming name change last week.

"Right now, there is not a defined time for how long we'll use the IHOb name", spokeswoman Stephanie Peterson said in an email, calling it a "tongue-in-cheek" name change.

B stands for burgers, something that many people guessed would be the meaning of the temporary name change.

The company previously known as the International House of Pancakes has rebranded as the International House of Burgers, according to a tweet from the restaurant.

An IHOP in Hollywood got new IHOB signs, and some others might also get the treatment. So naturally, we rounded up a few of our favorite Twitter reactions to the IHOB fiasco...

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The artery-clogging additions to the menu include Cowboy BBQ - which comes with onion rings, bacon and American cheese - and Jalapeno Kick - including sauteed jalapenos, serrano peppers, hickory-smoked bacon, pepper jack cheese and mayo.

Professional baseball team the Philadelphia Phillies went to the trouble of making its own name change announcement video that turns the MLB franchise into the "bhillies".

Rebelez reassured customers that it will always continue to serve the restaurant's famous pancakes and breakfast selections. When asked if IHOP was considering food-fusion menu items - remember Burger King's Whopperito or Taco Bell's Nacho Fries?

Steak-umm, a maker of frozen sandwich meat, chose to give the whole name change thing a go by renaming itself Cake-umm and altering its Twitter header image to match.

The restaurant "formerly" known as the International House of Pancakes is rolling out all-natural, 100 percent USDA choice, black angus steakburgers for a limited time in seven different varieties on June 11.

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