Burger King trolls IHOP in the best way possible

13 Junio, 2018, 14:32 | Author: Arnold Perez
  • Fast-food chains roast IHOP over burger announcement

The fast-food chain Wendy's has become notorious for its sassy social media presence in the past year, with tweets targeting both McDonald's and Burger King. But come on, Mickey D's, tweet something amusing about IHOb. Wendy's wanted to get in on the drama.

But Wendy's wasn't the only fast food chain to make fun of IHOb on Twitter. It also purchased the domain name ihob.com, which loads the IHOb logo (although IHOP.com remains the official company website).

Although there were multiple guesses to what the "B" stood for - and although there's already an IHOB, it just happens to be in India - the most common guess was that the "b" stood for "breakfast".

"While IHOP has the brand recognition to support this kind of creative renaming, you have to wonder whether IHOP saying "We're about burgers now" is really communicating something to its customer base that they'll be happy to hear", Yaverbaum told HuffPost. He said some people were upset that IHOP would even consider tinkering with the name.

Though the company has been offering burgers since its creation in 1958, IHOP's main motive for revamping the menu item and emphasizing it is to attract a wider audience, according to Chief Marketing Officer Brad Haley.

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In fact, most people felt like the "b" was probably going to stand for "breakfast", which would have made a lot of sense. "Lunch follows (with 28 percent) and then dinner (16 percent) and late-night service (seven percent)".

In addition to transforming into IHOb on Twitter, the chain changed its name and signage at its flagship location to celebrate the Ultimate Steakburgers. Why mess with a good thing?

Shares of IHOP's parent company Dine Brands were up more than 1 percent Monday. Is Rebelez anxious that he's competing more directly with his corporate sibling?

With that being said, they have "breakfast" burgers, as well.

The new IHOb Twitter account includes a cover image of the word "Burgers!" hovering above a handful of different burgers, including ones with bacon, hash browns, jalapeños and eggs.



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