Burger King trolls IHOP in the best way possible

13 Junio, 2018, 14:32 | Author: Arnold Perez
  • Fast-food chains roast IHOP over burger announcement

The fast-food chain Wendy's has become notorious for its sassy social media presence in the past year, with tweets targeting both McDonald's and Burger King. But come on, Mickey D's, tweet something amusing about IHOb. Wendy's wanted to get in on the drama.

But Wendy's wasn't the only fast food chain to make fun of IHOb on Twitter. It also purchased the domain name ihob.com, which loads the IHOb logo (although IHOP.com remains the official company website).

Although there were multiple guesses to what the "B" stood for - and although there's already an IHOB, it just happens to be in India - the most common guess was that the "b" stood for "breakfast".

"While IHOP has the brand recognition to support this kind of creative renaming, you have to wonder whether IHOP saying "We're about burgers now" is really communicating something to its customer base that they'll be happy to hear", Yaverbaum told HuffPost. He said some people were upset that IHOP would even consider tinkering with the name.

Though the company has been offering burgers since its creation in 1958, IHOP's main motive for revamping the menu item and emphasizing it is to attract a wider audience, according to Chief Marketing Officer Brad Haley.

More news: "Esperaba jugar el Mundial" — Tevez
More news: Fox News anchor called Donald Trump 'dictator' before Kim meeting
More news: Un hombre armado retiene a personas en el centro de París

In fact, most people felt like the "b" was probably going to stand for "breakfast", which would have made a lot of sense. "Lunch follows (with 28 percent) and then dinner (16 percent) and late-night service (seven percent)".

In addition to transforming into IHOb on Twitter, the chain changed its name and signage at its flagship location to celebrate the Ultimate Steakburgers. Why mess with a good thing?

Shares of IHOP's parent company Dine Brands were up more than 1 percent Monday. Is Rebelez anxious that he's competing more directly with his corporate sibling?

With that being said, they have "breakfast" burgers, as well.

The new IHOb Twitter account includes a cover image of the word "Burgers!" hovering above a handful of different burgers, including ones with bacon, hash browns, jalapeños and eggs.

Recomendado:



Popular

De la Calle descarta alianza con Gustavo Petro en Colombia
Aunque reconoció que sus proyectos sociales coinciden en algunos puntos, siempre ha manifestado discrepancias con su candidatura. Desde que se conocieron los finalistas de la contienda presidencial, el guiño de los candidatos a De la Calle ha sido claro.

León se paraliza contra Daniel Ortega
Este lunes se cumplen en 55 días de la crisis sociopolítica más sangrienta desde los años de 1980, con Ortega también como presidente.

Conoce al árbitro sudamericano que dirigirá el partido inaugural del Mundial
El guardameta Abdullah Al-Mayouf siguió siendo la figura al tapar los tiros de Thomas Muller, Ilkay Gundogan y Julian Draxler. Los alemanes vienen de perder 2 a 1 ante Austria , mientras que los sauditas llegan de caer 3 a 0 con Perú.

André Pierre Gignac y la indirecta al polémico video de Zague — TIGRES
Algo seguro después de que el video se convirtió en tendencia es la serie de acciones que se han desatado desde su publicación. Aunque el esposo de la periodista Paola Rojas niegue que se trate de algo real, los comentarios en Twitter dicen lo contrario.

Trump says Kim 'trusts me, and I trust him'
We're at the beginning of a diplomatic process that will require patience, experience, and close coordination with our allies. Trump, it added, had expressed his "understanding" of the stance and had conveyed "his intention to halt" the exercises.

Trump Seeks To Punish Canada Until He Gets What He Wants
BRITAIN will continue to work for global agreement on trade and security after a "difficult" G7 summit , Theresa May told the Commons yesterday.

Macedonia PM hails 'historic' deal with Greece to resolve name row
Greek Prime Minister Alexis Tsipras [left] and his Macedonian counterpart Zoran Zaev [right] in Sofia in May. The name-change is an effort to prevent territorial claims to Greece's northern region of Macedonia .

Internaron de urgencia a Beatriz Salomón
Días atrás, su hija Bettina , de 15 años, también había sido hospitalizada por un severo ataque de pánico. Hoy me hicieron cuatro punciones en el hígado.

Así creen que es el rostro de Dios, según un estudio científico
La investigación fue financiada por la Fundación Templeton y la National Science Foundation. Y los afroamericanos creían en un Dios que parecía más afroamericano que los caucásicos.

"No hubo nada malo", dice "Chicharito" sobre fiesta de seleccionados
Suecia es rival de México para Rusia 2018 (27 de junio ), junto con las selecciones de Alemania y Corea del Sur. Duele lo que se dijo, lo que llegaron a inventar.