But Wendy's wasn't the only fast food chain to make fun of IHOb on Twitter. It also purchased the domain name ihob.com, which loads the IHOb logo (although IHOP.com remains the official company website).
"While IHOP has the brand recognition to support this kind of creative renaming, you have to wonder whether IHOP saying "We're about burgers now" is really communicating something to its customer base that they'll be happy to hear", Yaverbaum told HuffPost. He said some people were upset that IHOP would even consider tinkering with the name.
Though the company has been offering burgers since its creation in 1958, IHOP's main motive for revamping the menu item and emphasizing it is to attract a wider audience, according to Chief Marketing Officer Brad Haley.
In fact, most people felt like the "b" was probably going to stand for "breakfast", which would have made a lot of sense. "Lunch follows (with 28 percent) and then dinner (16 percent) and late-night service (seven percent)".
In addition to transforming into IHOb on Twitter, the chain changed its name and signage at its flagship location to celebrate the Ultimate Steakburgers. Why mess with a good thing?
Shares of IHOP's parent company Dine Brands were up more than 1 percent Monday. Is Rebelez anxious that he's competing more directly with his corporate sibling?
With that being said, they have "breakfast" burgers, as well.
The new IHOb Twitter account includes a cover image of the word "Burgers!" hovering above a handful of different burgers, including ones with bacon, hash browns, jalapeños and eggs.
Trump had said on Saturday he would know within a minute of meeting Kim whether he would reach a deal. Just before the two leaders signed their agreement to continue negotiations there was a chaotic scene.
Described as a "rock star" in the field of art, architecture and design, Oxman teaches media arts and sciences at MIT. According to TMZ , Jolie could lose primary custody of the couple's children if she doesn't make some changes.
Both Prey and Wolfenstein have downloadable content (DLC) updates on the way over the next year - much to the delight of fans. While Todd Howard introduced the game near the end of the conference, a great deal of mystery still surrounds this new title.
We promptly launched an investigation, engaged leading cyber security experts and added extra security measures to our systems. Russ Mould, investment director at AJ Bell, said the cyber attack could undermine consumer confidence in the retailer.
In the end MPs voted by 324 to 298 to reject the House of Lords proposal , with only two Tories voting against the government. Nicky Morgan has been an outspoken critic of Brexit, but she backed the government following its concessions.
We're at the beginning of a diplomatic process that will require patience, experience, and close coordination with our allies. Trump, it added, had expressed his "understanding" of the stance and had conveyed "his intention to halt" the exercises.
The UAE foreign ministry and government communication office did not immediately respond to Reuters requests for comment. The UN and the International Committee of the Red Cross (ICRC) called on Wednesday for all sides to protect civilians.
Con el combinado nacional español amplió, el último 21 de mayo, contrato hasta después de la Eurocopa 2020. El mensaje de Lopetegui ha sido claro: "Cada cosa a su tiempo, ahora solo importa el Mundial" .
De la Calle descarta alianza con Gustavo Petro en Colombia
Aunque reconoció que sus proyectos sociales coinciden en algunos puntos, siempre ha manifestado discrepancias con su candidatura. Desde que se conocieron los finalistas de la contienda presidencial, el guiño de los candidatos a De la Calle ha sido claro.
Julen Lopetegui appointed Real Madrid manager — Official
Yet, the timing of Madrid's announcement of him as the manager starting the upcoming season beats most boundaries of rationale. A hat-trick of Champions League titles? Sign up for the World Cup Fiver, the Guardian's free and funny daily football email.