Microsoft to launch low-priced Surface

17 May, 2018, 09:30 | Author: Enrique Watson
  • Microsoft похоронит Apple бюджетными планшетами Surface

Microsoft is putting the finishing touches on a low-priced Surface tablet to compete head-on with Apple's iPad, according to a Bloomberg report. This is further supported by the fact that the upcoming models' battery life will reportedly be about four hours shorter than their pricier counterpart.

A credible Bloomberg report claims that Microsoft will deliver a $400 Surface-branded tablet by late 2018.

Microsoft scrapped the Surface RT lineup as a result of lackluster sales and disappointing reviews, and chose to focus on its high-end devices instead.

Apple's iPad business generated revenues of nearly $20 billion in the a year ago through sales of over 40 million iPads, according to Bloomberg.

The current generation devices are significantly more expensive than iPads, and none of the Surface devices has managed to sell in significant amounts to make an impact on the tablet market. In fact, if that penalty carried over across the board, this new Surface tablet wouldn't even break the three hour mark in Hot Hardware's battery run test.

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Microsoft shares are down 0.3% to $97.04.

Microsoft declined to comment on the rumors of a cheaper Surface model, Bloomberg said. Intel is slated to provide the main processor and graphics for these devices that are said to be running Windows 10 Pro.

In March, Apple launched a new iPad model for $329 geared toward education users. According to market researcher IDC, Microsoft sold nearly 725,000 tablets in the first quarter of 2018, up 1.8 percent from a year earlier. It will likely run one of the current versions of Windows 10 so there's so special software to develop and the company has their hardware supply chain in order.

The cheapest version sounds like it will start at $400 without a keyboard cover or stylus, and with 64GB of internal storage. The Surface Pro with a Core i7 weighs in at 784 grams / 1.728 pounds, which would put the new Surface 4 (hypothetical name only) at around 653 grams / 1.44 pounds.

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