Brace yourselves: EU's GDPR is coming

25 May, 2018, 21:35 | Author: Arnold Perez
  • GDPR emails

And it could lead other cities and states to craft new privacy rules in the image of the GDPR.

After getting exhausted of receiving so many GDPR emails all of the sudden, Owen Williams from the Netherlands built a website called the "GDPR Hall Of Shame", where he calls out companies that implement GDPR poorly.

Major technology companies have said that they are ready to comply with the GDPR rules. The aim of the legislation is to give citizens more control over their personal data. The most famous case involved Cambridge Analytica, who were accused of using the data of more than 87 million Facebook users without consent. This is usually sent by companies that have already obtained your explicit opt-in permission to collect your data in the past.

Users also have the right to request to receive an exported file of their personal data.

But Schrems' complaints argue that the consent boxes popping up on the screens of users of Google, Facebook and their affiliates does not meet this standard.

At the other end of the spectrum 52% of United Kingdom adults hold their personal details extremely close to their chest, refusing to part with them at any price, even to their brand of choice, a proportion which rises to 63% among those aged 55 and over.

Tronc's high-profile sites include the New York Daily News, Chicago Tribune, LA Times, Orlando Sentinel and Baltimore Sun.

"Unfortunately, our website is now unavailable in most European countries", Tronc said.

"We are engaged on the issue and committed to looking at options that support our full range of digital offerings to the European Union market", reads a message displayed on Tronc-owned sites.

Some designers decided to have fun with their GDP RRRRRRR emails
Some designers decided to have fun with their GDP RRRRRRR emails

"We're really sorry for any inconvenience, and we are actively working on bringing the service back online for residents in Europe", it added. This site is temporarily unavailable.

But privacy experts say many small- and mid-sized Canadian companies have only recently become aware that they may be covered by the EU's General Data Protection Regulation, which was adopted by the 27-country regional government in 2016 with a two-year delay before enforcement starting on May 25, 2018.

The right to restrict processing: If an organization cannot delete a data subjects' data-for example, because they need it for legal case-then they can request that the company limit how it's used. As a result, organisations should be now altering their privacy practices to comply with the law.

"The initial stages they (EU) will be lenient". Companies that rely on data collection are more likely to face lawsuits for not complying, especially in the early days of the law.

"You are left in the position where I risk PSD2 non-compliance" or "I risk jeopardizing the protection of my customers' data by sharing it with someone whose reliability I can't attest to", said Brad Carr, a senior director at global trade group the Institute of International Finance.

Others worry that rather than cripple the power of Big Tech, GDPR will allow social-media giants to extend their dominance over the digital-advertising market by favouring its own data-gathering capabilities.

That's why Austrian privacy activist Max Schrems - a vocal critic of Google's data collection practices - is suing the company to the tune of $3.7 billion.

"Businesses that are headquartered in the European Union will need to follow the law across all geographies including India".

It has been impossible to avoid stories about GDPR over the last few weeks and months, and today the new rules regarding privacy and personal data come into force across the EU.

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