Apple May Adopt Amazon's Strategy With New TV App Plan

12 May, 2018, 00:48 | Author: Misty Newman
  • Apple May Adopt Amazon's Strategy With New TV App Plan

Of course Apple has its own video library in the works with original TV shows now in development.

Bloomberg reports, instead of asking users to subscribe to different TV platforms, Apple will be selling certain subscriptions inside its Apple TV app. It has been revealed that the Cupertino giant is now planning to offer subscriptions to streaming services via the app. Subscriptions will be directly sold through the TV app. Sales of its Apple TV box meanwhile trail those of rivals including Roku, Google Chromecast and Amazon Fire TV in the US.

In its current state, the TV app is simply an app that aggregates content from providers. Once users have chosen something they want to see, the associated streaming app will open up and immediately start playing.

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Apple already taps into subscription revenue for third-party video services when customers subscribe via apps downloaded from the App Store. A user's Apple payment information is used to pay for video services, and the process is completed via third-party apps.

The unification of search worked so well that, it makes one of the best reasons to buy the Apple TV. The move has certainly been profitable for Amazon and its partners, with HBO, Starz and others crediting Amazon with helping them boost new online services by marketing them to its base of more than 100 million Prime customers.

Apple was rumoured to be working on an actual TV set for a long time but reports pertaining to that stated "the project eventually went nowhere and it's dead now". Variety has reported that some industry insiders confirmed before that Amazon is the leading seller of video subscription services. Apple's new video distribution approach is just the latest in the list of experimentations the company has carried out.

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