VW set to name new chief executive today

14 Abril, 2018, 02:50 | Author: Arnold Perez
  • Herbert Diess

A "volume group" will combine the mass-appeal brands Volkswagen, Skoda and Seat, alongside a "super-premium group" including Porsche, Bugatti, Bentley and Lamborghini, and a "premium group" constituted by Audi.

Speaking at a news conference at the company's headquarters in Wolfsburg, Germany, Diess said the company's goal would be "to forcefully and with focus press ahead" with the company's Strategy 2025.

"The creation of brand groups has been under consideration for a while", he said about the biggest overhaul since VW became a multi-brand conglomerate under former CEO Ferdinand Piech, a grandson of VW Beetle designer Ferdinand Porsche.

The crisis has so far cost the company more than 25 billion euros ($31 billion) in buybacks, fines and compensation as well as massive reputational damage.

Chairman of the supervisory board Hans Dieter Potsch said: "The Volkswagen Group's goal is and remains to align the company and its brands with future needs, to safeguard its position among the leaders of the global automotive industry with innovativeness and profitability and to be instrumental in shaping tomorrow's personal mobility with the strength of our group brands".

The company also is replacing its heads of human resources and purchasing. In addition to his job, he will directly oversee vehicle information technology as well as group development and research.

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Mueller's replacement with VW brand chief Diess follows slow progress in reorganizing the group's vehicle brands, a key pillar of "Strategy 2025" to transform the Germany's biggest auto company into a leader in cleaner cars and to move on from its diesel emissions scandal of 2015.

Herbert Diess has been appointed as the new chairman of Volkswagen Group.

The labor chief had accused Diess of betraying workers and trying to use the emissions scandal as a pretext for pushing through job cuts.

Board chair Hans Dieter Poetsch said Mueller, 64, had done "outstanding work" at a time when the company "faced the greatest challenge in its history". The 60-year-old Austrian was formerly the director of the company flagship brand Volkswagen.

Other management changes announced Thursday are VW's head of purchasing, Francisco Javier Garcia Sanz, leaving at his own request.

Blume will head up a "super premium" cars division which groups Bentley, Porsche, Bugatti and possibly Lamborghini, which is now integrated with Audi. By mutual agreement, a top Manager will leave this post immediately.

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