Phillies to play in first Major League Baseball game exclusively streamed on Facebook

10 Marcha, 2018, 04:05 | Author: Enrique Watson
  • Facebook to stream 25 MLB games in exclusive deal

In a move that further confirms the shift in how sports leagues are delivering their content to fans, MLB and Facebook have struck a deal under which the social networking platform gets exclusive rights to 25 afternoon games this season, Bloomberg News first reported via Twitter.

While Facebook has streamed Major League Baseball games in the past, this is the company's first exclusive deal and the MLB's first digital-only national broadcast program.

Last year, Facebook reached a deal with Fox Sports to livestream more than 12 UEFA Champions League soccer matches for the 2017-18 season.

On April 4, the Phillies will face the Mets at Citi Field in the final game of a three-game divisional series.

As fans increasingly watch games online, social media companies have increased their focus on signing live-streaming sports deals.

Also on the docket: Brewers vs. Cardinals on April 11; Royals vs.

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In addition to the games themselves, there will also be "on-demand highlight packages for every regular season game, as well as club-specific weekly recap packages for all 30 MLB teams" produced by the league and airing on Facebook.

This marks the first time a major USA league has agreed to show regular season games exclusively on Facebook, which a year ago said it was willing to spend "few billion dollars" on live sports content. The casual fan that doesn't even know what channel SNY is on their cable box, may happen to want to watch a game on Facebook if they stumble upon it.

The games that will be broadcast on Facebook will all be afternoon games, primarily on Wednesdays. This isn't the first time Facebook has worked with the Major League Baseball.

As part of the expanded deal, MLB will continue to promote YouTube TV during the upcoming 2018 and 2019 World Series, while the streaming television service will use professional baseball players in its own advertising, among other promotional endeavors. The remaining monthly schedule of live broadcasts will be announced during the season, during which the D-backs will play 16 weekday matinee games.

More information about broadcast talent and social integrations is forthcoming.



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