Motorola announces layoffs: Moto X5 cancelled, Moto Z series survived
11 Marcha, 2018, 00:23 | Author: Misty Newman
According to multiple reports such as 9to5Google's, Moto has laid off up to a half of its engineering staff in Chicago, leading to the shuttering of the sequel to last year's Moto X4, the Moto X5. They are the Livermorium Slider Keyboard, the Lenovo Vital Moto Mod, and the Moto Folio Case, though only the case is available for purchase at the moment. "The 1,000 hubs are our first milestone", Mathur said to reporters at PTI.
Motorola India, announced the opening of 25 new Moto Hubs in Kolkata to strengthen its retail presence. Apparently, the company is planning to cancel the Moto X5 entirely, and plans to significantly scale back its efforts to partner with third-party Moto Mod makers...
Moto, the iconic mobile phone brand that Lenovo acquired from Google in 2014 for $2.91 billion, is not shaping up to be the success the Chinese brand would have hope for. Namely, an upcoming one that just leaked. However, the launch has now been shelved.
Purported specs of Moto X5 leaked sometime ago. Given Motorola's investment in Moto Mods and the Moto Z lineup and the success of the Moto G line it is not entirely surprising to see the Moto X line canned.
Another victim of this exercise seems to be the Moto Mod line, which will continue but with the focus being again on mods that can "actually turn a profit". This comes nearly a day after prolific leaker Evan Blass posted images about Motorola's unreleased "Virtual Viewer" mod which will be more like a Daydream headset then a mode.
Thanks to the financial report for the last months of 2017, we do know that the company is not doing as good as it supposed to, although the fourth quarter was a decent one.
The news shouldn't come as a massive shock - Motorola puts out a lot of phones at the moment, and the mid-range X line no longer really had a distinct identity between the premium and budget handsets being released, reducing the appeal of the phones.
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