McDonald's is making a big change to its burgers

07 Marcha, 2018, 06:43 | Author: Arnold Perez
  • A quarter pounder hamburger is served at a McDonald's restaurant

The fast-food chain has even gone so far as to call out McDonald's self-dubbed phrase "flash-frozen beef" and frequently pokes fun at the giant on social media. It has reportedly cost McDonald's $60 million to transition from frozen to fresh. Its latest move also responds to rivals such as Wendy's targeting McDonald's frozen beef in ad campaigns.

"Over the past two years, we have been listening to our customers and evolving our business to build a better McDonald's", Chris Kempczinski, President of McDonald's United States of America, said in a statement.

Forbes published its 2018 list of billionaires Tuesday.

"We have value customers and they're happy with where those products are", VanGosen said.

Joe Jasper, a 40-year partner who owns 20 franchises in Forth Worth, Texas, has been instrumental in McDonald's new beef initiative, a four-year-long project. McDonald's said the Signature Crafted Recipe sandwich will feature either a fresh beef, quarter-pound burger or a chicken breast and will be available at participating USA restaurants.

In another sign that the burger war is heating up, McDonald's is launching the use of fresh ground beef in its Quarter Pounders and other signature sandwiches.

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The company hopes the fresh meat will speed up service by cutting preparation times once employees are fully trained: Executives said on Monday that the beef will take about a minute to cook, compared with two minutes for frozen patties.

"Imagine that ... people wanting fresh food". And a bit more extreme: "Turkey or chicken burgers please".

At first, at least, the introduction may hurt competitors like Wendy's or Burger King as patrons head to McDonald's to try out the new patties, especially with what's expected to be a heavy dose of marketing.

The Quarter Pounder is getting a fresh makeover. They choose a go-to fast food restaurant for taste or convenience or habit, it seems-but without necessarily unpacking the whole question of what makes a burger at one place taste different from another.

"Over the past two years, we have been listening to our customers and evolving our business to build a better McDonald's".

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