Ford to concentrate more on SUVs to boost profit, shares

17 Marcha, 2018, 06:16 | Author: Misty Newman
  • The new Ford Bronco will be based on the Ranger pickup and go on sale in 2020

The company is looking to reassure investors and provide a clearer roadmap for its future following a series of management changes.

Figure that the 2020 Ford Bronco will compete in the mid-sized SUV segment, competing directly with the Jeep Wrangler. Hackett was chosen to replace Fields.

Ford shares reversed declines and jumped as much as 2.1 percent. Ford did not elaborate on Nair's actions.

It makes sense Ford is banking on trucks.

But it's the move toward electrification that underlined Ford's event. They consist of body-on-frame for trucks, front-drive unibody for crossovers and sedans, rear-drive unibody, commercial van unibody for the Transit family and battery electric. Although battery-powered vehicles are just around the corner at Ford, Dearborn will still sell a V8-powered musclecar alongside them in the same showroom.

Reducing the number of platforms allows Ford to develop more models without having to redesign the mechanics involved.

Ford said the active safety features will be included on F-150 pickup trucks, although they stopped short of promising the entire package for heavy-duty and commercial vehicles. Ford says that it's "rethinking the ownership experience" as part of this and that over-the-air software updates to add new features will be part of the $11 billion investment plan. By 2020, Ford predicts that its SUV sales will account for 50 percent of global vehicle sales.

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Ford Motor Co. says it aims to supplant Toyota Motor the top seller of hybrid vehicles in the three years as part of a dramatic reshaping of its lineup to focus heavily on utility vehicles and pickups.

"Trucks and SUVs are going to fuel our growth and profitability", accounting for nearly 90% of Ford's sales volume by 2020, said Jim Farley, president of global markets.

That includes vehicles up to and including the F-150.

Those were the mid-size Fusion Hybrid sedan and the tall compact C-Max Hybrid wagon, along with an Energi plug-in hybrid version of each.

Incorporating hybrid technology into the Mustang will improve acceleration, Farley said during a presentation. The integration will be so heavy that Ford expects to overtake Toyota as the sales leader of hybrids by 2021.

Everybody in the room knew by this point that Ford's future plans revolved heavily around trucks, but Ford's President of Global Markets, Jim Farley dropped a pretty hefty statistic to open his portion of the presentation. This year, we'll see the new 3.0-liter Power Stroke diesel for the F-150; 2019 will bring the new Ranger and new F-Series Super Duty; and in 2020 we'll get a new F-150 with a hybrid option and on-board generator for power equipment.

Within two years, Ford will offer eight different SUVs, including a new Explorer and Escape. Five of the SUVs will come with hybrid powertrains, and one, the Mach 1 we mentioned earlier, will be all-electric.


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