Almost a decade after filing for bankruptcy, Circuit City plans to make a comeback that includes a relaunched website on February 15 and some limited brick-and-mortar locations.
The popular electronics retailer announced it will relaunch online on February 15, with the company eventually planning on operating out of kiosks before opening showrooms. Schmoel announced the business strategy at a press briefing at the Consumer Electronics Show in Las Vegas. The retailer attempted to operate strictly online after closing its last store in 2009, however those plans folded in 2012. It will include several novel features, including search by photo and tech support via video chat, he said.
Following the launch of the site, Circuit City plans to expand to kiosks, then store-in-stores and finally showrooms.
Additionally, the site will be supported by IBM Watson's AI commerce platform, which is programmed to learn customers' interests and help them shop by "placing experience over product", according to Shmoel.
During its heyday in the 1980s and 1990s, Circuit City was the second-largest USA electronics retailer after Best Buy. The trend known as the "retail apocalypse" has worsened in recent years, as retail bankruptcies reached a six-year high in 2017.
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