H&M stores stormed in Africa over monkey sweatshirt ad

14 Enero, 2018, 01:58 | Author: Gregg Anderson
  • H&M stores stormed in Africa over monkey sweatshirt ad

Protesters have stormed and trashed an H&M store in South Africa after a controversial advert.

The Economic Freedom Fighters (EFF) protesters targeted six H&M stores in the Gauteng province, where South Africa's economic hub of Johannesburg is located, tearing down shop displays and throwing clothes around, police said.

Police also cautioned members of the public during the protest to avoid the mall even though they maintained the situation were "under control".

H&M apologised several days ago for the image, which ran on its website.

The incident comes after the global clothing company H&M came under fire for an advertisement showing a black child in a hoodie that read "Coolest Monkey in the Jungle", sparking worldwide outrage on social media and other platforms.

After police arrived, protesters gathered in front of the shop's door chanting, dancing and whistling, according to Xinhua reporter at the site.

But he denied sending EFF supporters to trash the stores. We don't want them to say anything to us, we are telling them to close the shop.

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"To say people were sent, it means you are undermining black people that they can not think on their own".

"The time of apologies for racism are over", he said. "All rational people should agree that the store should not be allowed to continue operating in South Africa".

"We would like to assure our customers that the safety and security of all shoppers and tenants is of paramount importance and we apologise for any inconvenience caused".

In a statement posted to Instagram last week, H&M said it had removed the advertisement and garment.

"We strongly believe that racism and bias in any shape or form, deliberate or accidental, are simply unacceptable".

"You can not be the servant of the people when you suffer from arrogance. Sometimes it helps to arrive and keep quiet and leave without being recognised".

"Never be ahead of your people when you are a leader".

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