GoPro confirms layoffs, exit from drone business

09 Января, 2018, 01:21 | Author: Arnold Perez
  • A Go Pro device featuring 16 cameras to be used with Google's

In the company's fourth quarter 2017 results announcement, it said it will discontinue its Karma drone and exit the category. "Despite significant marketing support, we found consumers were reluctant to purchase HERO5 Black at the same price it launched at one year earlier", reads GoPro's press release. GoPro cut the price on December 10, which helped sell-through at the expense of margins.

Shares in GoPro dropped more than 20 per cent today, but partially recovered after the camera company said it would consider selling up to a new owner. The premium model now goes for $399, down from $499.

GoPro is getting out of the drone business.

"Although Karma reached the #2 market position in its price band in 2017, the product faces margin challenges in an extremely competitive aerial market", says the GoPro statement. GoPro has also cut the price of the Hero6 Black camera from $499 to $399 to improve sales.

Читайте также: Dictan prisión preventiva a Roberto Borge

GoPro has faced intensifying competition in the action camera market, as big tech companies from Samsung Electronics to Google have started selling similar products. GoPro said that new regulations being considered in the USA and Europe would reduce the overall market for recreational drones. The current workforce of 1,254 employees will be whittled down to fewer than 1,000.

News broke Monday afternoon that GoPro has hired JPMorgan to explore a possible sale.

While GoPro's stock came under serious pressure on Monday, there was one clear victor in its investor base: traders betting against the company.

According to CNBC, CEO Nick Woodman is considering a partnership or sale of his company, and has paid for the services of J.P. Morgan Chase to help facilitate it. Its holiday results were downright very bad, and its disastrous attempt to enter the drone market is the kind of mistake that well-run companies seldom make.

При любом использовании материалов сайта и дочерних проектов, гиперссылка на обязательна.
«» 2007 - 2018 Copyright.
Автоматизированное извлечение информации сайта запрещено.

Код для вставки в блог

Recomendado:



Popular

Water Pipe Break Delays Flights At JFA Airport Terminal
Departures were not impacted. "We are asking customers to call their carriers for updates on flight information". Hundreds of bags have been lined up, CNN reported, with travelers sleeping next to their suitcases.

Murió la cantante del hit en francés que el mundo bailó
Gall sufrió duros golpes durante su vida: su esposo murió a los 44 años, en 1992, y cinco años después falleció su hija Pauline . France Gall procedía de una familia de músicos y desde los 16 años ya estaba pisando los escenarios.

Anamul Haque, Mohammad Mithun Named in Bangladesh's ODI Squad For Tri-Series
Bangladesh have named their One-Day International (ODI) squad for the upcoming tri-series at home against Sri Lanka and Zimbabwe. It will begin in Dhaka on Jan.15.

4 powerlifters killed in Delhi road crash
Meanwhile, Yadav is undergoing treatment at Max Hospital in Shalimar Bagh and Rohit is being treated at the LNJP Hospital. Yadav, who was admitted in "extremely critical" condition at the AIIMS Trauma Centre, succumbed on Sunday evening.

China to build naval base in Gwadar Balochistan
Pakistan first recognized the People's Republic of China fewer than two years after it was established. It links China's restive Xinjiang region with Pakistan's Balochistan province.

"Soy un genio muy estable", responde Trump sobre su salud mental
Los comentarios que divulguen insultos, injurias, calumnias o denuncias no documentadas tampoco serán admitidas en forma anónima y en lo posible tampoco de forma registrada.

Steelers' Antonio Brown prepping for playoffs with Chad Johnson
Johnson, who made six Pro Bowls over 11 National Football League seasons, said Brown will "keep that thing going next week" for the Steelers' AFC divisional round in Heinz Field.

Syrian army presses offensive in last rebel stronghold of Idlib
The city and the province are controlled by several rebel factions and insurgents vying for dominance, the most powerful being an al-Qaida-linked group.

"La UNRWA debe despedirse del mundo" — Netanyahu
This is how to rid the world of UNRWA and deal with genuine refugee problems, to the extent that such remain. Netanyahu comentó que el reciente mensaje del presidente de Estados Unidos .

Osvaldo González fue titular en empate de Toluca ante Chivas — Fútbol Mexicano
Con el empate ambos cuadros repartieron puntos en el arranque del Clausura 2018 en México . El que se perfila para sustituir al exseleccionado nacional es Juan Miguel Basulto.

Tendencias