Amazon to Bid for Premier League Streaming Rights

06 Enero, 2018, 01:30 | Author: Misty Newman
  • Amazon has held talks over UK rights to show Premier League football next season. The firm could bid for matches next month in an ambitious challenge to Sky and BT Sport for coverage rights to the world's richest league

Broughton said he has been told that the digital giant is interested in adding to its sports footprint by making a tilt at the Premier League, Europe's most prized live sports broadcast asset.

This isn't the first athletic venture the retailer has entered as it inked deals to stream Thursday night National Football League games, as well as ATP tennis matches.

It could drive up the cost of United Kingdom football showings on TV - the last round of bidding saw the rights shared between Sky and BT for a whopping £5.14 billion at auction, and a third major player in the space could see bids reach astronomical highs.

It would mean a bumper payday for the Premier League - who raked in more than £8billion from their last domestic and worldwide TV rights auctions - as the Silicon Valley titans have billions to invest.

The deal would likely be a significant investment for Amazon with Sky and BT paying a combined £5 billion for 168 live matches in 2015. The Premier League holds auctions for broadcasting rights to its games every three years
Amazon to Bid for Premier League Streaming Rights

Winning EPL streaming rights won't come easy. There are seven packages that broadcasters can bid for. However, with Sky and BT paying a combined £5.14 billion ($6.96 billion) for 168 live matches back in 2015, Amazon will likely need to spend big to acquire what it's after. It's no surprise that the rights to show those games are quite sought after, but the competition might get a bit more heated because Amazon is supposedly interested in the streaming rights. Early moves from Amazon will likely fuel speculation of a challenge to the two companies.

'They have seen the damage streaming services like Netflix have done to the traditional television and film industries and so may want to keep Amazon and others locked out'. Sky chief executive Jeremy Darroch, meanwhile, has also said he is getting tougher on price.

Yesterday a spokesman for Amazon declined to comment.

The Premier League is the most popular spectator sport in the world, with people all over the world tuning in to watch British teams kick a ball around a field.

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