Amazon officially opens its check-out free supermarket to the public

23 Enero, 2018, 01:09 | Author: Misty Newman
  • A shopper is seen using his phone in the line-free Amazon Go store in Seattle Washington US

The automation continues as they walk around, with sensors on the shelves adding items to their digital "basket" as they pick up material goods.

A combination of computer vision machines learning algorithms and sensors will allow the retailer to see what people have chosen and charge their accounts appropriately.

Amazon Go elaborates: "We offer delicious ready-to-eat breakfast, lunch, dinner, and snack options made by our chefs and favorite local kitchens and bakeries". It'll also have Amazon Meal Kits.

True enough, the absence of cashiers is compensated by the presence of store employees restocking the shelves, helping customers with any technical or shopping problem, checking I.D.s for alcohol purchases, and other customer-related services.

Amazon won't say whether it plans to make more Amazon Go locations, or license its technology to other stores, so this could potentially be a one-off.

For those in the dark, Amazon Go is the e-commerce giant's attempt to revolutionize the way we shop - in person - by effectively eliminating queues and checkouts.

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Amazon announced the project in December 2016, with an opening slated for early the next year. However, it appears the technology wasn't initially as reliable as it needed to be and the opening was delayed until Amazon was happy with the final till-free store setup.

In October, Amazon said revenues from Whole Foods had significantly bolstered results in its third financial quarter to the end of September. The brick-and-mortar store's goal-to test how Amazon could reinvent the convenience store. Having the Amazon Go app installed on your smartphone is mandatory if you want to shop at Amazon Go. You can find the Amazon Go app on the Apple App Store, Google Play, and Amazon Appstore.

Looking ahead, you can bet that Amazon didn't spend five years building this technology to only use it in one store.

Amazon Go was delayed for almost a year, but early reports indicate it's performing as advertised.

Ars' Sam Machkovech will be visiting Amazon Go in Seattle today and will report back with his experience. However, Amazon Go closes at 9pm, which might be its downfall-no beef jerky and BBQ Lays runs for those of us who only use convenience stores to satisfy our most basic late-night cravings.

Step right up, grab what you need, and go.



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