Black Friday, Thanksgiving Day foot traffic falls slightly: ShopperTrak

28 Noviembre, 2017, 00:19 | Author: Arnold Perez

Retail stores display "Black Friday" advertisements and banners on Oxford Street in central London, as the annual retail event takes place on November 27, 2015. That's a almost 18 percent increase from a year ago, according to Adobe Analytics.

Online sales during Thanksgiving and Black Friday hit its highest mark ever, showing that some shoppers prefer to stay at home away from the rowdy crowds.

Thanksgiving and Black Friday sales were booming, according to retail and online figures.

Adobe Insights, which measures 80 percent of digital spending from 100 major US retailers, said a record $5.03 billion was spent online by the end of Black Friday, an increase of 17 percent from a year ago.

American shoppers spent a record $5 billion online in 24 hours, an increase of 16.9 percent in dollars spent on the internet from Black Friday in 2016.

Cyber Monday, the Monday after the Thanksgiving, is expected to rake in $6.6 billion in online sales, making it the biggest United States online shopping day in history, said the report.

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The substantial uptick is not very surprising and represents a growing embrace and utilization of e-commerce services. In fact, the tech conglomerate's growth may directly fuel the increase in online sales.

Jeff Bezos is the world's newest $100 billion mogul.

But it wasn't just Amazon.

In the run-up to the holiday weekend, traditional retailers invested heavily in improving their websites and bulking up delivery options, preempting a decline in visits to brick-and-mortar stores.

No brick-and-mortar sales data for Thanksgiving or Black Friday was immediately available, but Reuters reporters and industry analysts noted anecdotal signs of muted activity - fewer cars in mall parking lots, shoppers leaving stores without purchases in hand.

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