NEW YORK -Ahead of Thanksgiving, Amazon is giving Prime members their first taste of special discounts at its recently acquired Whole Foods stores. Prime members will get further discounts that bring the prices down to $2.99 per pound (14% off) and $1.99 per pound (20% off) for organic and antibiotic-free turkey, respectively.
"We're just getting started" on reducing prices after the Amazon buyout closed in August, Whole Foods CEO John Mackey said in a statement. "In the few months we've been working together, our partnership has proven to be a great fit".
Prime, which offers its members access to expedited delivery at no charge, access to original videos and other entertainment programming, will also become the in-store loyalty program for Whole Foods Market. A price check conducted by Food Dive showed discounts as high as 41% on items.
Amazon's deal to purchase Whole Foods for $13.7 billion closed in August, and the combined company has since been rolling out changes and integrations within the 470 stores across the US, United Kingdom and Canada.
However, the price cuts extend beyond Whole Foods' own brands and produce.
It's the most wonderful, food-filled, bonkers time of year. Also, value packs of boneless, skinless chicken breasts (organic and no-antibiotic); responsibly farmed raw peeled, shrimp; and holiday favorites such as 365 Everyday Value Canned Pumpkin, Organic Broccoli, 1lb Organic Salad Mixes, Organic Russet Potatoes, and Organic Sweet Potatoes may seem more attractive to customers than ever before with the new, lowered prices attached to them. Amazon isn't just focusing on incredible online deals but rather also bringing value to Prime members in-store. Customers also will find reduced prices on natural and organic products including organic chicken and vegetable broths from Pacific Foods, organic eggs and milk from Organic Valley, Applegate Hot Dogs and Fage brand yogurt. Presumably, when the two companies' systems are integrated, a physical coupon will no longer be required.
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